FUBO Global Main Navigation

The goal of this project was to design a flexible main navigation system that could be applied globally across TV, mobile, and web platforms.

At the time, the Fubo app’s existing navigation lacked scalability, making it difficult to support additional features and multilingual content—especially as the company was in the process of acquiring a French streaming service.

This project aimed to address those limitations by creating a global main navigation structure capable of accommodating future growth and international expansion

What I did

• Led the project and collaborated closely with a team member
• Collected internal feedback related to the app’s main navigation
• Assessed the existing structure of the Fubo app
• Conducted competitive analysis
• Designed main and sub-navigation proposals for TV, mobile, and web platforms
• Built internal prototypes and conducted internal usability testing with a team member
• Collaborated UX research and user testing sessions
• Successfully launched the new global navigation system