The Sero – Initial Version

About this project

“The Sero” is a planned product based on user research focused on Millennials, who are accustomed to consuming content with mobile devices than TV. “Sero” means vertical and new in Korean and it was made to be able to rotate the screen following user’s intention or ratio of content thus users can enjoy the content they want to watch. Not only can users experience “The Sero” as a TV when it is in horizontal mode, but user also can experience it with mobile mirroring function when it is in vertical mode. It was released in Korea and in the USA during the CES 2020 and has been selling to consumers.

“The initial version of The Sero” means the concept design before applying “The Sero” into a mass product. I designed “the initial version of The Sero” and it successfully was to be a mass product. Always-on display, which is one of the main features of “The Sero” is also to provide worth to users when users do not use this device. Because of schedule and feasibility problems, “The Sero” couldn’t reflect a lot of things that I designed but it’s very meaningful to give a new turning point into the big screen industry.